Media Release: Lucas Licensing Teams with Hasbro and eFX to Bring High-End Star Wars Collectibles to Fans

New Agreements Begin This Month for Collectible Prop Replicas, Vehicles and Popular Electronic Lightsabers

SAN FRANCISCO, Calif. (Jan. 10, 2008) – Star Wars fans and collectors will find new lines of collectibles from Hasbro, Inc. (NYSE:HAS) and newcomer eFX in 2008, it was announced today by Lucas Licensing, a division of Lucasfilm Ltd.

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Hasbro, Lucas Licensing’s master Star Wars toy and game licensee, will assume the design and production of the high-end, collectible electronic lightsabers line, called “Force FX” Lightsabers, which was previously made by Master Replicas.

Hasbro’s Force FX lightsaber line will debut in the spring and continues the remarkable popularity of electronic replica lightsabers among Star Wars enthusiasts. The line will feature replicas of the iconic weapons used by Darth Vader, Luke Skywalker, Obi-Wan Kenobi, Darth Maul and Yoda.

Newly formed eFX will develop, manufacture and distribute collectible, limited-edition replicas of both full-sized and scaled props; studio- and reduced-scale vehicles and ships; full-sized helmets; and high-end, die-cast vehicles and ships that encompass the entire Star Wars universe.

“Working with both Hasbro and eFX allows us to bring Star Wars fans some of the best collectibles we have ever offered,” said Howard Roffman, President of Lucas Licensing. “These are incredibly creative, innovative companies with a real passion for Star Wars, and we think it’s going to show in the products they offer.”

Hasbro expects the first Force FX lightsabers to be available in the spring, while eFX plans to unveil its first products at Comic Con International in San Diego in July.

This entry was posted on Thursday, January 10th, 2008 at 1:43 pm and is filed under Collecting, press release. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

4 Responses to Media Release: Lucas Licensing Teams with Hasbro and eFX to Bring High-End Star Wars Collectibles to Fans

  1. Sharpy says:
    January 11, 2008 at 12:19 am

    Well, this is obviously the reason why Master Replicas was unable to retain their Star Wars licence for high end prop replicas. Let’s hope the high quality remains and Hasbro doesn’t decide that the full-size weapon props would be much easier if they were made out of plastic…

  2. tophtucker says:
    January 11, 2008 at 9:15 pm

    Any word on how similar to the old Force FX lightsabers the new ones will be?

  3. Sharpy says:
    January 13, 2008 at 7:27 am

    I guess we will all have to wait until July at Comic-Con, but since they have been able to transfer the “Force FX” brand name from MR to Hasbro, I’m sure the same designs have been sold to/bought by Hasbro…

  4. Patrick Peemen says:
    January 18, 2008 at 12:10 am

    I’M DREAMING THAT IN 2008 A NEW FORCE FX LIGHTSABER WILL BE IN PRODUCTION.

    I’M DREAMING THAT SOME DAY I CAN BUY THE FX LIGHTSABER OF COUNT DOOKU.

    GRTZ PATRICK ( THE NETHERLANDS)