Media Release: Relaunch of

From the wire:

Site Debuts User-Generated Star Wars ‘Mash-Ups and Provide Hundreds of Videos and New Features, Including Eyespot Video-Editing Tool

SAN FRANCISCO, Calif. (May 25, 2007) – Star Wars fans can connect with the Force in ways they’ve only imagined, as has launched a redesigned website that empowers fans to “mash-up” their homemade videos with hundreds of scenes from Star Wars movies; watch hundreds of fan-made Star Wars videos; and interact with Star Wars enthusiasts from around the world like never before.

With an innovative, interactive home-page design that allows users to navigate to multiple Star Wars worlds, a new video focus, and groundbreaking features – including a unique online multi-media mixing platform from Eyespot – the new will unveil its redesigned website on May 25 to commemorate the 30th anniversary of the Star Wars Saga.

Among the most compelling features of the newly redesigned is the incorporation of an online video-editing tool provided by Eyespot. It allows users to add their own video shots to more than 250 scenes and music taken from all six Star Wars films and create their own Star Wars movies to share with others. is also unveiling a new collection of hundreds of videos – many never before seen on the Internet – that will let fans enjoy some of the best user-generated Star Wars videos from across the web, including such cult favorites as “Chad Vader,” and five years worth of Star Wars Fan Movie Festival shorts, co-presented by will also showcase extensive mini-documentaries that explore the making of the Star Wars Saga.

“Since 1977, Star Wars has been built on the idea that our fans are the reason we have been successful, and they have long shown their enormous creativity and desire to have fun and express themselves through Star Wars. Our new site brings our fans innovative tools like the Eyespot editor that let them do that in exciting new ways,” said Jeff Ulin, Senior Director of Distribution and Online for Lucasfilm Ltd.

“Eyespot’s creative technology allows Lucasfilm to protect its intellectual property while offering a media playground for fans to have a fun and accessible experience due to our product’s extreme ease of use,” said Jim Kaskade, co-founder and CEO of Eyespot. “We couldn’t be more honored to help celebrate the 30th anniversary of this monumental movie series.”

The May 25 relaunch is just the start of a series of exciting new additions to In the coming months, continually added features will give the global Star Wars fan community unprecedented new content, new games, and new ways to share the 10,000-page site, which is visited by millions of users every month.

“We want the new to empower fans to make and watch Star Wars videos, play games, and share their love of Star Wars like no other site on the Internet,” said Bill Gannon, Director of Online Operations for Lucasfilm Ltd.. “ already features blogs, special in-depth sections for kids and video gaming, the Hyperspace fan site, and the comprehensive, making it unlike any entertainment themed website.”

Innovation is nothing new to – the website has always been a leader in utilizing the newest Internet technologies. “In 1999, we were the first to host the online premiere of a trailer, which was the biggest online event the Internet had seen to that point, and nearly a decade later we are ensuring that will remain one of the most innovative and fun entertainment sites anywhere on the web,” Ulin said. is the Internet’s only official 365-day-a-year entertainment destination for Star Wars fans and is produced by Lucas Online, a division of Lucasfilm Ltd., as a digital destination for entertainment, education, reference and e-commerce for Lucasfilm’s intellectual properties and businesses. To learn more about the entire experience, visit the website at


8 Responses to Media Release: Relaunch of

  1. Broox says:

    Very Cool!

  2. Thrawn says:

    Excellent news. I’ll give it a check out when I get the chance. Lucas knows how to keep it going.

  3. Chris says:

    I’m already editing away.

  4. Eddie says:

    Very, very cool!!! I just checked it out this morning when I got up (early night for you guys)…

    Thanks for this blog, and for keeping us non-attendees up-to-date!!!

  5. Michael McG (wonderllama) says:

    Looks excellent folks, well worth the wait…

  6. Klark says:

    Why put an ad on the homepage? Haven’t you already sucked enough money from us?
    Very cheesey.

  7. Hasan says:

    Oncelikle bay lucas a teşekkürlerimi bildirmeyi bir borç bilirim bununla beraber serinin devam etmseini canı gonulden istedigimi bilmesini isterim(milyonlarca star wars hayranı gibi)

  8. clone124 says:

    I like 1t.

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